About Shelby

Crafting Authentic Brands for Conscious Entrepreneurs

With over a decade of experience in branding, website design, and marketing, I’ve had the privilege of working with 150+ conscious entrepreneurs worldwide. Conscious Entrepreneurs—you are my people! I love your drive, vision, and dedication to creating a more harmonious, beautiful world. I also understand the unique challenges you face—balancing countless tasks, managing day-to-day demands, and finding reliable, professional support to bring your brand to life.

I’m here as the professional support you’ve been dreaming of, and it’s an honor to serve your vision. My mission is to make your branding, website, and marketing journey empowering and clarifying, offering a guiding hand through each step of the creative process. Working with me is a journey of self-expression and alignment, helping you share your most meaningful gifts and offerings with the world.

Creative visionary

I’m not just your branding and marketing specialist—I’m one of you. I know the journey, the challenges, and the dreams of conscious entrepreneurs, and I’m here to bring your vision to life with clarity and purpose.

Strategic thinker

I understand the unique challenges conscious entrepreneurs face and am here to provide the clarity, structure, and support needed to turn visionary ideas into impactful realities.

Passionate innovator

 I thrive on helping conscious entrepreneurs bring fresh, meaningful ideas to life, creating brands and strategies that inspire and resonate with the more beautiful world we are co-creating together.

Detail-oriented leader

 I ensure every aspect of your branding, website, and marketing is thoughtfully crafted to reflect your vision and achieve impactful results.

Things I’m currently into

Visioning the New Earth: Imagining a world of conscious living and thriving communities.
Passport-Ready Vibes: Always planning for the next adventure—Bali, India, Europe, I’m coming for you!
Raising the Next Generation: Teaching my kids to dream big while chasing mine.
The Art of Everyday Beauty: Finding true beauty and intention even in the smallest moments.
Investing in Crypto: Exploring the blockchain while dreaming of financial freedom.
Traveling to Conscious Festivals: Creating connections, inspiration, and unforgettable family experiences.

Client Love

Branding transformation for Maureen Walsh – a visionary artist & healer. Designed by Beauty Way Branding for premium client attraction.

Maureen Walsh

Visionary Artist & Energy Guide

“I worked with Shelby about seven years ago and I loved my branding so much that I didn’t want to change it, although I felt I needed an upgrade on all levels of my business. I ended up reaching back out to her and the entire experience was so profound. I thought I was clear on my offerings but Shelby helped me to refine and to get CRYSTAL CLEAR not only on my art and services but on the embodiment of my offerings and what I charge. The process activated my work on new levels weeks before she even finished the branding. Things started flowing and blooming in unexpected ways. The way she was able to capture my essence and energetic signature and bring it into form was mind-blowing and I couldn’t be happier with the results. She’s a true light worker and a cheerleader. I could feel how much she believed in my work and saw me in a way that helped me anchor a new version of myself. I’m already a repeat customer and I highly working with Shelby! It’s way more than just branding.” 🌐Website 📷 IG

Annette Shellenbarger

Vedic Astrologer & Ayurvedic Practitioner

“I’m so incredibly moved and beyond grateful for Shelby’s help with my branding! She was able to tap into exactly who I am and how I work to create a brand that captures my energy. Shelby is truly a creative genius! I’m so in love with my new branding colors, especially my logo! Thank you Shelby!” 🌐Website 📷 IG

nnette Shellenbarger’s premium brand identity, crafted by Beauty Way Branding to attract high-end clients
Koko Collado, Functional Medicine Practitioner and Founder of Pura Vida Integrative Health, offering holistic wellness solutions.

Koko Collado

Functional Medicine Nutritionist | Brain Health Expert | Ayurvedic Chef

“No words…just immense GRATITUDE! You nailed it. YOU are magic. To have a brand that we are so proud of has given us the confidence to soar! 😭😭😭” 🌐Website 📷 IG

Will your success story be next?